#NetflixWatchClub – Let’s Begin

AlfonzoWords

#NetflixWatchClub – Let’s Begin

“It’s a Club.๐Ÿ 
For the People, By the People & Of the People.
We Watch & We Tweet.๐Ÿ“ฑ

๐Ÿ‡Happy Easter Weekend!!!๐Ÿฐ

Welcome To #NetflixWatchClub ๐Ÿ”ฅ๐Ÿ‘€

Awhile back now if you check out my instastories you will see there that we were invited to the FIRST EVER NETFLIXSA FAN EVENT!! It was such a huge honor. To be able to meet the fans who tweet about Netflix all the time, hear just how much you have in common with them in terms of what you watch & how you feel about it. I swear I could spend a straight whole night talking with a fan about a movie or TV series. And that’s exactly what almost happened. We all gathered in a circle to banter over shows & movies that before we realized it we were behind schedule on the event! We got to meet Andi from the NetflixSA team which was so special because even though the dude has literally one of the coolest jobs on earth, he’s just a humble guy & I know we all felt like he really understood the fandom. It was such a great feeling to be acknowledged as a fan for what we post about all the time. Like “You SEE Me” moment!
We hope there will be many more Fan Events, to which the club members will be invited & get to meet Andi.

It was really at this event after Andi was giving us all our take-home swag from
NetflixSA that the idea of a #NetflixWatchClub was really “activated”. I mean how many times have we missed the Hub-Bub about a show or series online simply because we’re not in the same time zones or don’t have the time to immediately watch something. Then when we do, we hop on twitter only to find everybody is already on to the Next thing. So hey, let’s create a coordinated effort to watch something at the same time & tweet with each other about it. From there it was just about getting the right key people involved by reaching out to them with the vision.

We started the week leading up to the movie with Anticipation, once the group was created we started posting about the upcoming movie & how excited we all were to watch it under the #NetflixWatchClub hashtag.

In Preparation, we had a Twitter Group Chat created to organize & plan out our adventure scheduled for the 12th April. Thankfully, one of our members came through with a visual timeline for us to follow:

In Dedication we had members who came out with such amazing Memes & Tweets for the movie & club, some especially playing on the Niche of their Brands. Which is what was so inspiring & enjoyable to see! To see all the fans “soft” tweet along as they watched the movie. Often commenting on funny parts therein.

After the movie we created a Question Thread that everyone could hop on & reply to. It was so amazing to see the fans interact with each other, not only answering but replying to others answers!

Then in HYPE-timization we TRENDED!! Wooohoooo!!! ๐ŸŽŠ๐Ÿ˜ญ๐Ÿค—๐Ÿ˜๐Ÿ”ฅโœ…

Using measurable statistical tools we were able to track the progress & projected reach of the #NetflixWatchClub
Tweets about #NetflixWatchClub have reached from 61,912 to 122,695 accounts! And this free tool only allowed us to view stats from the last 100 tweets, so just IMAGINE what the Real numbers must be like!

This is a Dashboard view from Analytics2Insights a company I’ve partnered with to help me keep track of campaigns on twitter & give productive, high-level easy to read feedback to our clients. We are currently working on motivating to implement “Impressions” & “Accounts Reached” into the dashboard feedback.
It shows that there were 1472 tweets under the #NetflixWatchClub banner from 123 users which included 1109 retweets!

Really as a starting point & launch this was such a SMASHING success & I sincerely, truly have to Thank each & every member of the club that joined in that night. None of this would have been possible without their dedication & HYPE. But of course we had to give back & announce the winner of the First Ever #NetflixWatchClub

This account really stood out for us as the most dedicated that night, pretty sure they had reached their daily tweet limit by the time they were done!

The club members were so supportive & encouraged by this win!

Furthermore under HYPE-timization, now that we have statistical feedback & a blueprint for the event, we can start working on the Next #NetflixWatchClub

Things we can Improve & Implement on:
๐Ÿ”˜Timing – Not everyone was able to make it to stay up to tweet after the movie so a better suited time needs to be decided.
๐Ÿ”˜Members – we will always be adding to the group, the more the merrier. All are welcome. Everyone has a voice. So if you’d like to join please follow & DM to add.
๐Ÿ”˜Teamwork – the more we tweet & watch together, the more in sync we will be as a unit & club.
๐Ÿ”˜Question Thread – think we can do away with the whole “A1”, “A2” stuff. It was confusing & alil annoying having to remember each time to do that. It will be easier for fans to just respond to the questions as if having a regular convo with their friends.

Ima just leave you with this…..

If you would like to JOIN THE #NetflixWatchClub

โœ…Click to my Twitter profile @AlfonzoWords

โœ…Follow & DM me

This event is *Exclusively for Twitter for now & it’s first come first serve, so join in ASAP!

HYPE Nation Of Fandom For All Things Netflix

3D Printed #NetflixClubSwag

ยฉ Enricoh Alfonzo ~ Alfonzo Words

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14 Responses

  1. William Scott says:

    Awesome post mate! thanks for featuring my tweet!
    Lemme know about the next one

  2. Nathaniel Gray says:

    Arigato for having me along. Even tho im on the other side of the world i felt like part of the team. The club!
    #NetflixWatchClub

  3. That sounds like such an awesome club. It might be difficult to coordinate being in such a different time zone, but it really does sound like such a lot of fun to be a part of. Keep the communication going!

  4. Haylana Tweentari says:

    I love #NetflixWatchClub !!!!

  5. Mikaeyla Chetty says:

    Truly enjoyed the Netflix Watch Club so much! For once I felt like my tweets were heard & seen after watching a movie. It’s so nice to interact with other fans. The question thread was my favorite to see people have the same answers as me. Felt so relatable.
    The Perfect Date was such a sweet movie, loved the chemistry between Celia & Brooks!

  6. Marysa says:

    This is a fun idea! It’s nice to connect with others who have watched the same show. I’ll have to look into this.

  7. KeshiaRichmond says:

    The Netflix watch group seems like a great group and event to be a part of.

  8. alexandra coom says:

    looks like a really great idea, it’ll be really great to be in that club talking abot the most recent series you have watched

  9. Blairvillanueva says:

    Seems like an exciting club! I bet you always have to watch the new movies before they got available to everyone. I’m jealous!

  10. Komal says:

    What a fun idea! Everyone can participate and share!

  11. What a fun way to connect with like minds. I am forever watching Netflix. Having a Netflix club would be so cool!

  12. Garf says:

    Sounds like a fun club. It seems like everyone has netflix but I don’t. Sad!

  13. Gill Trotman says:

    This is awesome considering I’m always looking up reviews before wasting my time watching something. Great idea!

  14. Becca Talbot says:

    Love the idea of this group ๐Ÿ™‚ I have only just started using Netflix, so still finding my feet at the moment LOL! x

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